KUSIKOHC is rooted in a sense of innovation without ever forgoing craft, community and humanity.

 

The brand’s signature aesthetic blends an art-inspired narrative exploring the concepts of time, emotion and vulnerability.

 

KUSIKOHC’s motto Right To Fail is a defining statement for the brand, characterising its approach to transcending boundaries on a personal and commercial level.

 

Rooted in messages of community, identity and reinvention, Kusikohc is unapologetic in its approach. Perhaps this is made even more significant through its uncompromising motto Right to Fail which screams for individuality at the most authentic level.

 

The motto takes many shapes through KUSIKOHC’s collections, evolving to a point where a coarse and unsettled reality is suddenly juxtaposed against softer, sometimes floral motifs.